Purposeful Storytelling Workshop:
Topic Descriptions That Sell

How to write your topic description, learning outcomes and biography to position yourself as an expert, get bums in seats, attract the interest of event planners... and serve as your best foundation for developing and describing your presentation.

mnerayfingerpoint150pxAs a speaker or workshop leader, your session description and biography are two of the most important elements not just of your sales and marketing, but of your actual talk. Combined, they set the stage for your talk; they provide credibility for you as the speaker; and, they establish a starting point for the audience. In other words, your talk starts from the moment you engage your audience’s minds… which is when they read or hear your presentation description and your biography.

And perhaps most importantly, your topic description and bio help you clarify for yourself the key points and the value for your audience – which in turn boosts your confidence as a speaker. That's why for some people, this Purposeful Storytelling Workshop is the ideal starting point for your talk, while for others it serves as the ideal end-point.

But all too frequently, session descriptions are boring, confusing or simply don’t highlight the real value. It’s not that the sessions themselves aren’t valuable; it’s usually a simple case of the speaker not knowing how to write it up effectively.

motorontomowajaIn this workshop, you’re going to change that. You will work on and apply:

  • The only reason why people would be interested in your topic/session (enough to attend).
  • Creating a title, subhead, body copy and learning outcomes that all work together for a complete ‘pitch’.
  • Differentiating yourself in a crowded market — pinpointing what you have to offer that’s different from all the other sessions on the same topic!
  • The 5 (essential) frameworks to identify the most compelling learning outcomes.
  • The difference between Category Challenges and Differentiating Challenges (and why it makes such a difference to your presentation)
  • The three C's for evaluating your topic blurb and bio.

This is already a packed day, but in addition, we will borrow key bits from the rest of the Purposeful Storytelling curriculum as needed to help your story come alive. Each participant will have the opportunity to write their own blurb and bio, and have it critiqued, revised and refined.

Dave LieberOne of the best storytelling programs, if not the best, I have ever seen. Remarkable in its clarity.

Dave Lieber Motivational speaker, keynote speaker, humorist, columnist for Dallas Morning News. Top American storytelling expert.

Kat HayI have been on the cutting edge of new programs before and the moSpeaker Academy is no exception. It’s cutting edge because the ‘mo’ model and process take you on a journey just as the stories you are trying to write. Michel, this program was a gift and one I hope you share with hundreds of people. I am your fan and advocate and I have a kick-ass signature story because of your cutting edge new program. To anyone sitting on the fence about this one… jump in, take the risk.

Kat Hay

carolynellisFeeling grateful for the experience of moSpeaker Academy this past week. I learned a lot about how to put together a talk, etc. but what was delivered went way beyond that. Authentic, moving stories of the heart, how to structure and deliver them, and then actually getting up on the stage and getting individual attention and awesome feedback. A profound and powerful training I know will make a huge difference in so many ways.

Carolyn Ellis

Combining exercises in NLP (Neuro-Linguistic Programming), classic story-telling, stand-up comedy, improv, acting and professional speaking, participants rave about the unique approach we take in Purposeful Storytelling Workshops - which uses your signature story as the basis for a more impactful message and performance.

Limited to just 12 participants, and facilitated by Michel Neray, founder of momondays, a major portion of the workshop is devoted to working with you individually in order to help you go from good speaker to great and from great to awesome.

Dates, Locations & Registration

I hope you'll join us - and I hope you take advantage of this incredible opportunity. If you would like us to hold a Purposeful Storytelling Workshop or Masterclass in your city, please contact your local moHost or contact us here.